Commercial awareness and business acumen can make a significant difference to your credibility, performance and career trajectory.
1 hour
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When you hear about commercial skills, you may think “I’m an engineer, not a salesperson!”, however, developing commercial awareness and understanding the part you play in a business as an engineering professional can be critical to your success and that of your organisation. “We can be the best engineers in the world, but we will never reach our full potential whilst we insist that commercial awareness is ‘not our remit’. It’s everyone’s remit, and it can become your competitive currency in today's challenging climate.” – John Hattam
Commercial awareness means understanding what your company needs to do to be profitable, be successful, and serve its customers well. Your effectiveness and credibility can be significantly elevated by gaining a working knowledge of your organisation's strategy, its competitors, key stakeholders, customers and the challenges it faces. Knowing your organisation's (and team’s) strengths and weaknesses means that you can feed that information into making more informed and thoughtful decisions.
Sam Walton, the founder of Walmart, once observed: “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else”.
This webinar provides an overview to broaden your general knowledge and highlights five key commercial skills that will help you thrive, rather than just survive, in our shifting global economy.
These trainers regularly teach Five commercial skills to stay relevant in today's shifting economy.
Tell us your team's CPD needs and we'll come to you with a specialised training programme, customised for your engineering sector. Contact our advisors if you need help finding the most appropriate training for your team.
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2 day course
Focusing on collaboration, this 2-day course will help you to understand risk management through practical remedies. It will support you in developing solution-based engineering contracts which protect the interests of both parties.
Profitability is everyone’s responsibility, not just the “commercial” functions; and engineers have a pivotal role to play. This is an overview of some of the practical ways engineering can contribute to your organisation’s financial health
Traditional ‘selling’ doesn’t work. A consultative approach helps you to understand and deliver on your customer’s requirements and position more compelling solutions, whilst building and sustaining long-term, mutually beneficial relationships.
Tell us your team’s development needs and we’ll come to you with a specialised training programme, customised for your organisation.
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