New product introduction

Summary

Intended for engineers involved at any stage of the product development process who want to better understand how the complete product life-cycle – from idea and concept development to product retirement – is best delivered.

This course accelerates the gaining of ‘know-how’ which would otherwise come from direct involvement in each of the product development phases – business development, concept generation, product industrialisation, market launch, in service and eventual product retirement.  Engineers will thus be equipped to avoid the issues that cause programme delays, poor quality and unnecessary cost.

Using examples and cases studies from a range of organisations, delegates will examine where the process can go wrong, with implications on failing to meet both customers’ and business internal expectations.  By applying the principles of ‘moving effort up–front’ and effective cross–functional working typically found in high performing organisations, engineers can transform the way products are conceived, designed, developed, launched into production and serviced in the customer base.

Upon completion, delegates will be equipped to identify and implement practical improvements that are relevant to their own organisation and their respective supply chains.

The course outlines both the concepts and structures needed for successful new product introduction, together with the need to establish productive, collaborative relationships between all of the functions and partners involved.

Who should attend?

This course is intended for engineers involved at any stage of the process of bringing new products to market.

New product engineers wanting to better understand the bigger picture to maximise their product development effectiveness.

How will I benefit?

• Review the current status of the New Product Introduction (NPI) process in your organisation.
• Better understand the NPI and business targets which engineering will impact.
• More readily recognise and manage issues early in NPI which would otherwise develop and have significant consequences for programme delivery, launch, product quality and cost.
• Build better project NPI teams/alliances to increase your sphere of influence and effectiveness.
• Better validate product and processes for industrialisation.
• Create simple structures to validate potential solutions, track progress, manage risk, highlight issues and take action.
• Identify and undertake some immediate improvement actions.
• Create a structure and an implementation plan for improving the NPI process in your organisation.

Key topics

• The main stages of new product development and introduction.
• A roadmap and toolkit. Tools and techniques to use at each stage of the process.
• The role of the project manager.
• Collaborative working: Concurrent engineering, design for manufacture, involving customers and suppliers.
• Creating and implementing an improvement plan.